1. Inexpensive and abundant land

2. Affordable, quality housing

3. Pro-business government; helpful city staff

4. Low crime rate; family-oriented community

5. Clean air and water

6. Highly skilled and educated workforce with the presence of an Institute of Technology

7. Rated the best Midlands town in which to do business with the most potential to grow

8. Local College-Business linkages

9. Innovative incentive and attraction programmes including Industrial Development Authority tax incentives

10. Close to Dublin and Galway and major roadways, rail, and airports