Ethical Tours

Ethical Tours is a sustainable tourism company established in 2023 with support from Fáilte Ireland through the EU Just Transition Fund. Based in Ireland’s Hidden Heartlands, the company is dedicated to creating memorable travel experiences that connect visitors with the natural environment, local heritage and vibrant communities while promoting responsible and environmentally conscious tourism.

At the heart of Ethical Tours is a commitment to low-impact travel. The company offers a range of eco-friendly experiences designed to help visitors explore some of Ireland’s most scenic landscapes in a sustainable way. Whether travelling by bicycle, on foot or through water-based activities, guests are encouraged to slow down, immerse themselves in their surroundings and discover the authentic character of the region.

Ethical Tours provides bike hire, guided cycling tours, walking experiences, water activities and mobility-accessible tours, ensuring that visitors of all ages and abilities can enjoy the beauty of the Hidden Heartlands. Experiences are available as daily excursions or multi-day adventures, allowing guests to choose an itinerary that suits their interests, schedule and level of activity.

Sustainability is central to every aspect of the business. Ethical Tours operates with a strong focus on reducing environmental impact, using solar-powered energy solutions and promoting low-carbon travel options wherever possible. By encouraging visitors to explore destinations responsibly, the company supports the preservation of local landscapes and helps contribute to a more sustainable tourism industry.

In addition to showcasing Ireland’s stunning waterways, countryside and heritage sites, Ethical Tours works to support local communities and businesses by encouraging visitors to engage with local culture, food producers and attractions along their journey. This approach helps create meaningful experiences while delivering positive economic and social benefits to the region.

Through innovation, accessibility and a genuine commitment to sustainable tourism, Ethical Tours is helping to shape a greener future for travel in Ireland’s Hidden Heartlands.